OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.



The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.



Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.



Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.

OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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