Can a business built around Nasi Lemak become a global brand like Nando's? That's Nale’s ambitious mission, but their biggest challenge is convincing Malaysians to pay a premium for a beloved roadside classic.



Founder and CEO Andreas Domingo joins us to share his journey of building a brand that has generated over RM36 million in revenue since 2019. He discusses his unique premium positioning, a new dual-brand strategy for mass-market expansion, and his plans to venture into the FMCG space.



We discuss:


The mission to elevate Nasi Lemak into a globally recognised dish.


The strategy behind their premium positioning and mall-based locations.


The financial journey to over RM10 million in annual revenue.


Their new dual-brand strategy with "Nale" (premium) and "Naku" (mass-market).


Their plans to expand into FMCG and eventually go global.

Can a business built around Nasi Lemak become a global brand like Nando's? That's Nale’s ambitious mission, but their biggest challenge is convincing Malaysians to pay a premium for a beloved roadside classic.Founder and CEO Andreas Domingo joins us to share his journey of building a brand that has generated over RM36 million in revenue since 2019. He discusses his unique premium positioning, a new dual-brand strategy for mass-market expansion, and his plans to venture into the FMCG space.We discuss:<ul><li>The mission to elevate Nasi Lemak into a globally recognised dish.</li><li>The strategy behind their premium positioning and mall-based locations.</li><li>The financial journey to over RM10 million in annual revenue.</li><li>Their new dual-brand strategy with "Nale" (premium) and "Naku" (mass-market).</li><li>Their plans to expand into FMCG and eventually go global.</li></ul>

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