Is turning everyday vehicles into billboards the key to breaking through ad overload?


In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.



Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

Is turning everyday vehicles into billboards the key to breaking through ad overload? In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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