When the pandemic decimated the events industry in 2020, Melissa and Ethan found themselves retrenched. With just RM500 and no grand ambitions, they banded together to survive. Six years later, their survival plan has evolved into MET Communications (MetComms)—a highly profitable, mid-to-high six-figure boutique marketing agency. Their specialty? Putting "bums on seats." Unlike general creative agencies that focus on vanity metrics, MetComms specializes exclusively in driving targeted registrations, delegates, and sponsors for large-scale B2B business events, conferences, and exhibitions across Southeast Asia.



Co-founders Melissa and Ethan join us in the studio to discuss the ups and downs of running a lean agency, the mechanics of marketing to highly niche B2B audiences, and the psychological battle of trusting junior staff so the founders can finally stop "doing the work."

When the pandemic decimated the events industry in 2020, Melissa and Ethan found themselves retrenched. With just RM500 and no grand ambitions, they banded together to survive. Six years later, their survival plan has evolved into MET Communications (MetComms)—a highly profitable, mid-to-high six-figure boutique marketing agency. Their specialty? Putting "bums on seats." Unlike general creative agencies that focus on vanity metrics, MetComms specializes exclusively in driving targeted registrations, delegates, and sponsors for large-scale B2B business events, conferences, and exhibitions across Southeast Asia.Co-founders Melissa and Ethan join us in the studio to discuss the ups and downs of running a lean agency, the mechanics of marketing to highly niche B2B audiences, and the psychological battle of trusting junior staff so the founders can finally stop "doing the work."

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.