Making a name for yourself in a space that’s dominated by international giants isn’t easy, but Yeo Shu Yi, founder of A La Carte, is convinced she can do it by sticking to her beliefs and principles about the skincare industry. Shu Yi speaks to us about marketing her ‘no nonsense’ line of cosmetic products, deciding on a relatively affordable price range, and allowing the quality of A La Carte to promote itself instead of relying on big advertising campaigns. 

Making a name for yourself in a space that&rsquo;s dominated by international giants isn&rsquo;t easy, but Yeo Shu Yi, founder of A La Carte, is convinced she can do it by sticking to her beliefs and principles about the skincare industry. Shu Yi speaks to us about marketing her &lsquo;no nonsense&rsquo; line of cosmetic products, deciding on a relatively affordable price range, and allowing the quality of A La Carte to promote itself instead of relying on big advertising campaigns.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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