When people tell you to “measure your marketing”, they never say what exactly you need to measure - so how do you know if you or your staff are actually performing? Jeevan Sahadevan introduces 7 simple key performance indicators (KPIs) marketers can use to measure exactly how well a marketing campaign is performing. 

<p><span>When people tell you to &ldquo;measure your marketing&rdquo;, they never say what exactly you need to measure - so how do you know if you or your staff are actually performing? Jeevan Sahadevan introduces 7 simple key performance indicators (KPIs) marketers can use to measure exactly how well a marketing campaign is performing.&nbsp;</span></p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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