In 2008, Alann Tan returned from New Zealand with his degree but no business plan, driven home by his father's cancer diagnosis. To survive, he and his brother opened a humble market stall selling pineapple tarts and Chinese New Year kuih. Despite a RM500,000 early loss that nearly wiped them out, that small survival mechanism quietly laid the foundation for what is now a sophisticated, multi-brand wellness and gifting empire.



Today, JYY Group is a fully bootstrapped, profitable enterprise generating tens of millions in annual revenue across Malaysia. The portfolio is strategically split across three distinct pillars: Jin Ye Ye for festive hampers, JYNNS for modern daily wellness, and the heritage bird's nest brand Lo Hong Ka. Acquiring Lo Hong Ka and its manufacturing plant in 2022 allowed the group to take full control of its production, fueling an expansion to over 30 retail outlets and preparing the company for significant capital expenditure to build a new industrial park and regional headquarters.



The group's ultimate ambition is to elevate Malaysian natural assets onto the global stage, specifically aiming to do for local Trigona honey what New Zealand did for Manuka. This vision recently materialised with the launch of the MY Treasure flagship at KLIA2, positioning curated Malaysian products as premium gifts for international travellers. Alann joins us to discuss the financial mechanics of running a multi-brand retail ecosystem, the strategic value of owning your own manufacturing, and what it truly takes to build a premium positioning for an underdog ingredient.

In 2008, Alann Tan returned from New Zealand with his degree but no business plan, driven home by his father's cancer diagnosis. To survive, he and his brother opened a humble market stall selling pineapple tarts and Chinese New Year kuih. Despite a RM500,000 early loss that nearly wiped them out, that small survival mechanism quietly laid the foundation for what is now a sophisticated, multi-brand wellness and gifting empire.Today, JYY Group is a fully bootstrapped, profitable enterprise generating tens of millions in annual revenue across Malaysia. The portfolio is strategically split across three distinct pillars: Jin Ye Ye for festive hampers, JYNNS for modern daily wellness, and the heritage bird's nest brand Lo Hong Ka. Acquiring Lo Hong Ka and its manufacturing plant in 2022 allowed the group to take full control of its production, fueling an expansion to over 30 retail outlets and preparing the company for significant capital expenditure to build a new industrial park and regional headquarters.The group's ultimate ambition is to elevate Malaysian natural assets onto the global stage, specifically aiming to do for local Trigona honey what New Zealand did for Manuka. This vision recently materialised with the launch of the MY Treasure flagship at KLIA2, positioning curated Malaysian products as premium gifts for international travellers. Alann joins us to discuss the financial mechanics of running a multi-brand retail ecosystem, the strategic value of owning your own manufacturing, and what it truly takes to build a premium positioning for an underdog ingredient.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.