PurelyB is a wellness brand selling traditional Malay herbal supplements such as Pegaga and Tiger Milk Mushroom, formulated with Universiti Malaya-derived extracts. The company is actively expanding its physical footprint globally, establishing a US storefront, exhibiting at the Natural Products Expo West, and securing a finalist spot for the American natural products industry's highly watched NEXTY award.

However, the business model looked completely different a decade ago. PurelyB originally launched as a venture-backed digital wellness portal, amassing 80,000 monthly visitors, acquiring a yoga community platform, and raising funds through an equity crowdfunding campaign designed for its own readers. Founder Raja Jesrina Arshad eventually executed a massive pivot, completely transforming the company from a digital media platform into a physical consumer packaged goods business with inventory, manufacturing, and a complex rainforest supply chain.

Jesrina joins us to discuss the financial and operational costs of completely changing a business model. We explore what happened to the platform's early shareholders after the pivot, the margins of manufacturing physical supplements, and whether a Malaysian herbal brand can genuinely compete in the US wellness aisle.

PurelyB is a wellness brand selling traditional Malay herbal supplements such as Pegaga and Tiger Milk Mushroom, formulated with Universiti Malaya-derived extracts. The company is actively expanding its physical footprint globally, establishing a US storefront, exhibiting at the Natural Products Expo West, and securing a finalist spot for the American natural products industry's highly watched NEXTY award.However, the business model looked completely different a decade ago. PurelyB originally launched as a venture-backed digital wellness portal, amassing 80,000 monthly visitors, acquiring a yoga community platform, and raising funds through an equity crowdfunding campaign designed for its own readers. Founder Raja Jesrina Arshad eventually executed a massive pivot, completely transforming the company from a digital media platform into a physical consumer packaged goods business with inventory, manufacturing, and a complex rainforest supply chain.Jesrina joins us to discuss the financial and operational costs of completely changing a business model. We explore what happened to the platform's early shareholders after the pivot, the margins of manufacturing physical supplements, and whether a Malaysian herbal brand can genuinely compete in the US wellness aisle.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.