Tempeh and gourmet — not a pairing you’d expect. Yet Ethan Wong, Founder of Truly Gourmet, has turned a humble Malaysian staple into a thriving premium food brand. From perfecting a seven-day fermentation process to creating products that feel indulgent yet accessible, Ethan shares how he’s redefining what "gourmet” can mean in a diverse, price-sensitive market.



In this conversation, we uncover the strategies, decisions, and turning points that shaped Truly Gourmet’s growth, from securing capital and scaling production, to balancing quality with market demand. Ethan also reflects on how he’s navigated challenges in the F&B scene, and the mindset that has kept the brand resilient and profitable.

Tempeh and gourmet — not a pairing you’d expect. Yet Ethan Wong, Founder of Truly Gourmet, has turned a humble Malaysian staple into a thriving premium food brand. From perfecting a seven-day fermentation process to creating products that feel indulgent yet accessible, Ethan shares how he’s redefining what "gourmet” can mean in a diverse, price-sensitive market.In this conversation, we uncover the strategies, decisions, and turning points that shaped Truly Gourmet’s growth, from securing capital and scaling production, to balancing quality with market demand. Ethan also reflects on how he’s navigated challenges in the F&amp;B scene, and the mindset that has kept the brand resilient and profitable.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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