Launched in the midst of the 2020 pandemic, Malaysian footwear brand Machino is on a mission to prove you don't have to sacrifice comfort for style. Now a seven-figure business with ambitions to hit eight figures this year, what's the story behind these two sisters and their shoe brand?



Co-founders Esther and Amy Tai join us to share their journey of building a D2C brand from scratch. They discuss their "comfort-first" R&D process, their modern omnichannel strategy powered by TikTok Shop, and how their signature "Hana flower" design has become a valuable piece of intellectual property.



We discuss:


The journey of building a 7-figure D2C footwear brand.


Their "comfort-first" R&D process using unique foam insoles.


How they leverage their "Hana flower" IP for branding and major collaborations.


Their omnichannel strategy, including the surprising power of TikTok Shop.


Their plans for new product categories and international expansion.

Launched in the midst of the 2020 pandemic, Malaysian footwear brand Machino is on a mission to prove you don't have to sacrifice comfort for style. Now a seven-figure business with ambitions to hit eight figures this year, what's the story behind these two sisters and their shoe brand?Co-founders Esther and Amy Tai join us to share their journey of building a D2C brand from scratch. They discuss their "comfort-first" R&amp;D process, their modern omnichannel strategy powered by TikTok Shop, and how their signature "Hana flower" design has become a valuable piece of intellectual property.We discuss:<ul><li>The journey of building a 7-figure D2C footwear brand.</li><li>Their "comfort-first" R&amp;D process using unique foam insoles.</li><li>How they leverage their "Hana flower" IP for branding and major collaborations.</li><li>Their omnichannel strategy, including the surprising power of TikTok Shop.</li><li>Their plans for new product categories and international expansion.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement