In 2023, after years of utilising seed and VC funding to scale their operations, BloomThis co-founders Penny Choo and Giden Lim executed a rare strategic move: they bought their company back. Today, the fully independent, vertically integrated floral and gifting e-commerce platform is generating 8-figure annual revenues with healthy 7-figure profit margins across Malaysia and Singapore.



Penny joins us to dissect the hard metrics behind their success. We scrutinise the unit economics of a perishable supply chain, how to protect brand equity against the cheap discounting of TikTok social commerce, and the strategy behind driving customer retention in an industry reliant on episodic, once-a-year purchases.

In 2023, after years of utilising seed and VC funding to scale their operations, BloomThis co-founders Penny Choo and Giden Lim executed a rare strategic move: they bought their company back. Today, the fully independent, vertically integrated floral and gifting e-commerce platform is generating 8-figure annual revenues with healthy 7-figure profit margins across Malaysia and Singapore.Penny joins us to dissect the hard metrics behind their success. We scrutinise the unit economics of a perishable supply chain, how to protect brand equity against the cheap discounting of TikTok social commerce, and the strategy behind driving customer retention in an industry reliant on episodic, once-a-year purchases.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.