Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.



Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.