In August, Involve Asia was named alongside 5 other Malaysian tech companies like drone-player Aerodyne, B2B wholesale platform Lapasar, and insurtech firm PolicyStreet, as Forbes Asia 100 to Watch.



Founded in 2014, the platform helps brands form marketing partnerships with global content creators, developers, and affiliates, which has become big business with more companies looking to performance-based marketing to optimise their marketing budgets. Since inception, over $2.6 billion in sales have been generated on their platform (in term of Gross Merchandise Value), with current annual sales generated coming in at $1 billion. Some of their partners and advertisers include Lazada, Grab, Marriott, and Nike, among others.



This year, Involve raised over $10 million dollars in a round led by Bintang Capital Partners and follow-on investment from returning investors like 500 Global. On this episode of Open For Business, you will hear from President and Co-founder René Menezes on how they plan to optimise that funding to grow, the initial problem they were trying to solve back in 2014 and how that has evolved over the last 9 years, and about their IPO plans.

In August, Involve Asia was named alongside 5 other Malaysian tech companies like drone-player Aerodyne, B2B wholesale platform Lapasar, and insurtech firm PolicyStreet, as Forbes Asia 100 to Watch.Founded in 2014, the platform helps brands form marketing partnerships with global content creators, developers, and affiliates, which has become big business with more companies looking to performance-based marketing to optimise their marketing budgets. Since inception, over $2.6 billion in sales have been generated on their platform (in term of Gross Merchandise Value), with current annual sales generated coming in at $1 billion. Some of their partners and advertisers include Lazada, Grab, Marriott, and Nike, among others.This year, Involve raised over $10 million dollars in a round led by Bintang Capital Partners and follow-on investment from returning investors like 500 Global. On this episode of Open For Business, you will hear from President and Co-founder René Menezes on how they plan to optimise that funding to grow, the initial problem they were trying to solve back in 2014 and how that has evolved over the last 9 years, and about their IPO plans.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement