In this episode of Open for Business, you will learn about Inside Scoop’s inception 11 years ago and the journey this venture has taken, what Farm Fresh brings to the table, and the Inside Scoop on this business’s potential quantum leap ahead with Edmund Tan, Co-Founder of Inside Scoop.


Founded in 2013, Inside Scoop has evolved into a household name with over 40 outlets across the country. Last year, the company hit a significant milestone after Malaysia's largest homegrown dairy company Farm Fresh acquired a 65% stake in Inside Scoop for around RM84 million. Farm Fresh taking a bit into Inside Scoop marks a new chapter in this homegrown ice cream maker's journey.


The discussion delves into the early days of starting Inside Scoop and why the founders left lucrative careers in finance, the creation and development of the brand, and the aim to expand into the Consumer Packaged Goods (CPG) market with Farm Fresh now in their corner. Edmund also gets into their strategy to maintain brand authenticity, the challenges of venturing into a highly competitive market, the importance of customer experience, and the future plans for location expansion and product innovation.


01:39 The Founders' Motivation and Initial Challenges

02:10 The Birth of Inside Scoop

02:41 The Transition from Corporate to Entrepreneurship

03:19 The Importance of Financial Planning

10:00 The Role of Personal and Professional Growth

13:40 The Art of Ice Cream Making

16:06 Understanding Customer Preferences

17:02 Brand Development and Strategy

17:35 The Importance of Customer Experience in Building a Brand

18:07 Recognizing Malaysia's Manufacturing Industry

18:54 The Journey of Building and Growing a Brand

20:10 Key Marketing Strategies and Customer Acquisition

20:21 The Impact of Free Ice Cream

20:55 The Success of the Ramadan Ice Cream Buffet

21:50 Building a Relationship with a Niche Audience

23:02 Growth Expectations and Future Plans

23:55 The Acquisition by Farm Fresh and Revenue Growth

25:35 The Profitability of the Venture

29:34 The Relationship with Farm Fresh and Future Growth

31:57 The Next Stage: Consumer Packaged Goods

33:00 The Long-Term Involvement of the Founders

In this episode of Open for Business, you will learn about Inside Scoop’s inception 11 years ago and the journey this venture has taken, what Farm Fresh brings to the table, and the Inside Scoop on this business’s potential quantum leap ahead with Edmund Tan, Co-Founder of Inside Scoop. Founded in 2013, Inside Scoop has evolved into a household name with over 40 outlets across the country. Last year, the company hit a significant milestone after Malaysia's largest homegrown dairy company Farm Fresh acquired a 65% stake in Inside Scoop for around RM84 million. Farm Fresh taking a bit into Inside Scoop marks a new chapter in this homegrown ice cream maker's journey. The discussion delves into the early days of starting Inside Scoop and why the founders left lucrative careers in finance, the creation and development of the brand, and the aim to expand into the Consumer Packaged Goods (CPG) market with Farm Fresh now in their corner. Edmund also gets into their strategy to maintain brand authenticity, the challenges of venturing into a highly competitive market, the importance of customer experience, and the future plans for location expansion and product innovation. 01:39 The Founders' Motivation and Initial Challenges02:10 The Birth of Inside Scoop02:41 The Transition from Corporate to Entrepreneurship03:19 The Importance of Financial Planning10:00 The Role of Personal and Professional Growth13:40 The Art of Ice Cream Making16:06 Understanding Customer Preferences17:02 Brand Development and Strategy17:35 The Importance of Customer Experience in Building a Brand18:07 Recognizing Malaysia's Manufacturing Industry18:54 The Journey of Building and Growing a Brand20:10 Key Marketing Strategies and Customer Acquisition20:21 The Impact of Free Ice Cream20:55 The Success of the Ramadan Ice Cream Buffet21:50 Building a Relationship with a Niche Audience23:02 Growth Expectations and Future Plans23:55 The Acquisition by Farm Fresh and Revenue Growth25:35 The Profitability of the Venture29:34 The Relationship with Farm Fresh and Future Growth31:57 The Next Stage: Consumer Packaged Goods33:00 The Long-Term Involvement of the Founders

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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