Marking its 10th anniversary, IGL Coatings has grown into an eight-figure business exporting its surface protection solutions to 50 markets. But this milestone comes at a challenging time, with new US tariffs impacting its largest market.



Founder and CEO Keong Chun Chieh joins us to reflect on his 10-year journey. He discusses the on-the-ground reality of navigating tariffs, his strategic push to grow the B2C side of the business, the crucial lessons he's learned about IP protection, and his "north star" goal of hitting $100 million in annual revenue.



We discuss:


The 10-year journey from a startup to an 8-figure manufacturer & exporter.


The real-world impact of US tariffs and the strategy for navigating them.


Why a 19% tariff Is better than uncertainty


Their strategic push to grow the B2C segment to diversify risk.


The crucial importance of IP protection and listening to customer feedback.


Their new strategic partnership with Petronas to localise their supply chain.



This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.

Marking its 10th anniversary, IGL Coatings has grown into an eight-figure business exporting its surface protection solutions to 50 markets. But this milestone comes at a challenging time, with new US tariffs impacting its largest market.Founder and CEO Keong Chun Chieh joins us to reflect on his 10-year journey. He discusses the on-the-ground reality of navigating tariffs, his strategic push to grow the B2C side of the business, the crucial lessons he's learned about IP protection, and his "north star" goal of hitting $100 million in annual revenue.We discuss:<ul><li>The 10-year journey from a startup to an 8-figure manufacturer &amp; exporter.</li><li>The real-world impact of US tariffs and the strategy for navigating them.</li><li>Why a 19% tariff Is better than uncertainty</li><li>Their strategic push to grow the B2C segment to diversify risk.</li><li>The crucial importance of IP protection and listening to customer feedback.</li><li>Their new strategic partnership with Petronas to localise their supply chain.</li></ul>This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement