Faramore is a bootstrapped, direct-to-consumer footwear brand solving a highly specific market gap: affordable, handmade shoes designed exclusively for women with wide, chubby, or bunion-prone feet. Operating on a strict pre-order model to maintain clean cash flow and eliminate excess inventory, the brand prices its entire catalogue under RM95. By leveraging organic customer acquisition through founder Farah Che Lamin's personal Threads account, Faramore has rapidly scaled to roughly RM500,000 in revenue within its first year.

This hyper-niche focus is a calculated response to a harsh entrepreneurial reality. Farah previously spent seven years successfully building her first footwear brand, LANIA, only to shut it down after being overwhelmed by aggressive market copycats. With Faramore, she executed a decisive strategic pivot, betting that a product meticulously engineered from the ground up for an underserved demographic provides a structural moat that is fundamentally harder for mass-market manufacturers to replicate.

Farah talks to us about the technical differences between designing for wide feet versus simply scaling up a standard shoe block, the reality of IP theft in the fashion industry, and the challenges of using a personal, highly public social media account as a primary sales channel. 

Faramore is a bootstrapped, direct-to-consumer footwear brand solving a highly specific market gap: affordable, handmade shoes designed exclusively for women with wide, chubby, or bunion-prone feet. Operating on a strict pre-order model to maintain clean cash flow and eliminate excess inventory, the brand prices its entire catalogue under RM95. By leveraging organic customer acquisition through founder Farah Che Lamin's personal Threads account, Faramore has rapidly scaled to roughly RM500,000 in revenue within its first year.This hyper-niche focus is a calculated response to a harsh entrepreneurial reality. Farah previously spent seven years successfully building her first footwear brand, LANIA, only to shut it down after being overwhelmed by aggressive market copycats. With Faramore, she executed a decisive strategic pivot, betting that a product meticulously engineered from the ground up for an underserved demographic provides a structural moat that is fundamentally harder for mass-market manufacturers to replicate.Farah talks to us about the technical differences between designing for wide feet versus simply scaling up a standard shoe block, the reality of IP theft in the fashion industry, and the challenges of using a personal, highly public social media account as a primary sales channel.&nbsp;

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.