What started as a RM1,500 side hustle during the pandemic has exploded into Hygr, an eight-figure beauty and personal care brand. After a viral TikTok video catapulted them into the spotlight, how did two former lawyers turn their DIY project into a full-fledged business with its own GMP-certified factory?



Co-founders Ivor Lim and Chew Hoi Meng join us to share their incredible bootstrapping journey. They discuss the challenges that forced them to become manufacturers, their social media-driven approach to product development, and their strategy for building a sustainable, eco-friendly brand in a competitive market.



We discuss:

*  The journey from a RM1,500 side hustle to an 8-figure business.

*  How a single viral TikTok video became their major turning point.

*  The manufacturing challenges that forced them to build their own GMP factory.

*  Their social media strategy for both marketing and product development.

*  Their playbook for self-funding and bootstrapping a high-growth brand.



For aspiring entrepreneurs in the D2C and beauty space, this dives into bootstrapping, brand building, and leveraging social media to scale.

What started as a RM1,500 side hustle during the pandemic has exploded into Hygr, an eight-figure beauty and personal care brand. After a viral TikTok video catapulted them into the spotlight, how did two former lawyers turn their DIY project into a full-fledged business with its own GMP-certified factory?Co-founders Ivor Lim and Chew Hoi Meng join us to share their incredible bootstrapping journey. They discuss the challenges that forced them to become manufacturers, their social media-driven approach to product development, and their strategy for building a sustainable, eco-friendly brand in a competitive market.We discuss:* The journey from a RM1,500 side hustle to an 8-figure business.* How a single viral TikTok video became their major turning point.* The manufacturing challenges that forced them to build their own GMP factory.* Their social media strategy for both marketing and product development.* Their playbook for self-funding and bootstrapping a high-growth brand.For aspiring entrepreneurs in the D2C and beauty space, this dives into bootstrapping, brand building, and leveraging social media to scale.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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