In a "red ocean" flooded with digital marketing agencies, how does a new player stand out and deliver results that go beyond just creative ideas? For Kredence Creative Solutions (KCS), the answer lies in a results-driven, full-funnel strategy that has seen them grow from a small startup to a seven-figure agency purely on the back of client referrals.



Co-Founder and CEO Tan Suet Keem joins us to share the journey of launching in 2020 and scaling the business from serving SMEs to landing big brands. She discusses their evolution towards "humanising digital" through online-to-offline solutions and their ambitious vision to build a marketing holding group.



We discuss:




Their strategy for thriving in a "red ocean" agency market.


The evolution from performance marketing to an integrated O2O approach.


How they grew to a 7-figure agency purely on client referrals.


Their plan to scale beyond services with e-commerce and ebooks.


The long-term vision to become a holding group and pursue an IPO.

In a "red ocean" flooded with digital marketing agencies, how does a new player stand out and deliver results that go beyond just creative ideas? For Kredence Creative Solutions (KCS), the answer lies in a results-driven, full-funnel strategy that has seen them grow from a small startup to a seven-figure agency purely on the back of client referrals.Co-Founder and CEO Tan Suet Keem joins us to share the journey of launching in 2020 and scaling the business from serving SMEs to landing big brands. She discusses their evolution towards "humanising digital" through online-to-offline solutions and their ambitious vision to build a marketing holding group.We discuss:<ul><li>Their strategy for thriving in a "red ocean" agency market.</li><li>The evolution from performance marketing to an integrated O2O approach.</li><li>How they grew to a 7-figure agency purely on client referrals.</li><li>Their plan to scale beyond services with e-commerce and ebooks.</li><li>The long-term vision to become a holding group and pursue an IPO.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.