To compete at the international level, Malaysian National Figure Skaters Eunice and Edmund Lai train six hours a day on ice that costs money, with coaches that cost money, in a system that offers very little financial support. For most national athletes in this position, the choice is simple: find a wealthy sponsor or quit the sport entirely.



Instead of waiting for a sponsor, Eunice and Edmund decided to build their own financial engine. They founded Grano Break, an artisan granola brand designed specifically to fund their athletic ambitions: every bag sold is a micro-sponsorship of the duo that directly funds their international coaching and competition fees.



The duo, together with their mother Selina Ling join us to discuss the hidden financial realities of being a national athlete in Malaysia, their pivot into OEM manufacturing, and the intense discipline required to build a profitable business while simultaneously training to represent the country on the global stage.

To compete at the international level, Malaysian National Figure Skaters Eunice and Edmund Lai train six hours a day on ice that costs money, with coaches that cost money, in a system that offers very little financial support. For most national athletes in this position, the choice is simple: find a wealthy sponsor or quit the sport entirely.Instead of waiting for a sponsor, Eunice and Edmund decided to build their own financial engine. They founded Grano Break, an artisan granola brand designed specifically to fund their athletic ambitions: every bag sold is a micro-sponsorship of the duo that directly funds their international coaching and competition fees.The duo, together with their mother Selina Ling join us to discuss the hidden financial realities of being a national athlete in Malaysia, their pivot into OEM manufacturing, and the intense discipline required to build a profitable business while simultaneously training to represent the country on the global stage.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.