For over two decades, Joo East has been the silent architect behind Malaysia’s vibrant pasar malam and street food scene. Founded in Kuantan by a former pasar pagi trader, the bootstrapped family business fundamentally changed the local landscape - convincing local councils to mandate standardized square canopies and transitioning night markets from messy, makeshift stalls into structured retail hubs.



Now, second-generation leaders Kalsey Tan, Managing Director and Bobby Tan,  Marketing & PR Director join us to share the unvarnished reality of dragging a 20-year-old traditional business into the digital age. They unpack their father’s grueling early hustle—which involved selling the family car to fulfil a massive corporate order for Milo—and how their recent pivot to TikTok effectively doubled their revenue to RM1.6 million.

For over two decades, Joo East has been the silent architect behind Malaysia’s vibrant pasar malam and street food scene. Founded in Kuantan by a former pasar pagi trader, the bootstrapped family business fundamentally changed the local landscape - convincing local councils to mandate standardized square canopies and transitioning night markets from messy, makeshift stalls into structured retail hubs.Now, second-generation leaders Kalsey Tan, Managing Director and Bobby Tan,&nbsp; Marketing &amp; PR Director join us to share the unvarnished reality of dragging a 20-year-old traditional business into the digital age. They unpack their father’s grueling early hustle—which involved selling the family car to fulfil a massive corporate order for Milo—and how their recent pivot to TikTok effectively doubled their revenue to RM1.6 million.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.