“My mum said to me, stop playing with cars or turn it into a business. So I turned it into a business.”



Established in 2004, Automotive Synergy started life as Malaysia’s distributor of satellite navigation systems with Garmin, as satnav became more popular, Automotive Synergy’s business expanded, developing key connections with car manufacturers such as Toyota, Mitsubishi, and BMW, as well as oil and gas companies like Mobil and Shell. However with the rise of the smartphone and apps such as Google Maps and Waze, satnav as a standalone product lost prominence and faced ‘Blackberry Level’ disruption.



Thankfully the business had shifted its focus to providing car care chemicals, before distributing other automotive care products and establishing export markets in various countries for its own in-house products.



With all that in mind, we explore the origins of Automotive Synergy, how the company pivoted as the satellite navigation business changed, and the ambitions ahead for this company.

“My mum said to me, stop playing with cars or turn it into a business. So I turned it into a business.”Established in 2004, Automotive Synergy started life as Malaysia’s distributor of satellite navigation systems with Garmin, as satnav became more popular, Automotive Synergy’s business expanded, developing key connections with car manufacturers such as Toyota, Mitsubishi, and BMW, as well as oil and gas companies like Mobil and Shell. However with the rise of the smartphone and apps such as Google Maps and Waze, satnav as a standalone product lost prominence and faced ‘Blackberry Level’ disruption. Thankfully the business had shifted its focus to providing car care chemicals, before distributing other automotive care products and establishing export markets in various countries for its own in-house products.With all that in mind, we explore the origins of Automotive Synergy, how the company pivoted as the satellite navigation business changed, and the ambitions ahead for this company.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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