The Contrast Club opened in Damansara Heights around three months ago: a communal Finnish stone sauna, pool-sized cold plunges, and a hot magnesium pool. You move between them - hot, cold, hot again - in a shared space rather than a private room.

That communal choice is the whole idea. Contrast therapy already existed in Kuala Lumpur, but mostly in small rooms built for one or two people. Their bet was that recovery works better as something you do alongside other people — a third space that isn't home and isn't the office.

Co-founders Paul Leo Versley and Lyv Koh join us to talk about building a physical, capital-heavy business from scratch, the operational reality of heating a sauna and chilling plunge pools in a tropical climate, and on their hardest problem - persuading people that recovery is a habit, not a treat.

The Contrast Club opened in Damansara Heights around three months ago: a communal Finnish stone sauna, pool-sized cold plunges, and a hot magnesium pool. You move between them - hot, cold, hot again - in a shared space rather than a private room.That communal choice is the whole idea. Contrast therapy already existed in Kuala Lumpur, but mostly in small rooms built for one or two people. Their bet was that recovery works better as something you do alongside other people — a third space that isn't home and isn't the office.Co-founders Paul Leo Versley and Lyv Koh join us to talk about building a physical, capital-heavy business from scratch, the operational reality of heating a sauna and chilling plunge pools in a tropical climate, and on their hardest problem - persuading people that recovery is a habit, not a treat.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.