With his 20 years of experience in the rubber industry, Steven founded Geomax Rubber in 2018 with the aim to revolutionise the footwear industry by upcycling rejected nitrile gloves into eco-friendly soles and shoes. The company has developed an effective method of converting rejected nitrile gloves into high-performance eco-friendly rubber compounds, leading to the creation of their unique product line under the brand Solewell. Their offerings include safety shoes, sandals, boots, and soles.



Today, we dive into the past, present, and future of this venture, including their unique value proposition, the challenges faced, and their ambitious plans ahead. We’ll explore what led Steven down this very specific path, the partnership with recycling industry players Andrew Siah and Danny Lee, and their expansion into new market segments like women’s footwear and school shoes.

With his 20 years of experience in the rubber industry, Steven founded Geomax Rubber in 2018 with the aim to revolutionise the footwear industry by upcycling rejected nitrile gloves into eco-friendly soles and shoes. The company has developed an effective method of converting rejected nitrile gloves into high-performance eco-friendly rubber compounds, leading to the creation of their unique product line under the brand Solewell. Their offerings include safety shoes, sandals, boots, and soles.Today, we dive into the past, present, and future of this venture, including their unique value proposition, the challenges faced, and their ambitious plans ahead. We’ll explore what led Steven down this very specific path, the partnership with recycling industry players Andrew Siah and Danny Lee, and their expansion into new market segments like women’s footwear and school shoes.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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