Founded in April 2023, Notti Pet Food is a local pet food brand that wants to elevate pet kibble and recently secured RM2.4 million in seed funding from venture capital firms 500 Global and First Move to accelerate its mission.



The company crossed RM1 million in revenue in 6 months and is on track to hit RM2 million in revenue for its first year in business. With aims to hit 8-figures in revenue in the next 2 years, Notti will be focused on accelerating growth through new products and further market expansion into the Philippines and Singapore.



At present, the company produces slow-baked kibble, using human-grade meat alongside fruits, vegetables, probiotics, and prebiotics., and is in over 100 pet shops, mostly in Malaysia, but with a minor presence in Singapore, Hong Kong, and the Philippines.



Today, we'll dive into the origins of Notti Pet Food, from its inception just over a year ago to Ke Yee's ambitions for the future now that she’s secured RM2.4 million in seed funding, which all kind of started from a LinkedIn comment.

Founded in April 2023, Notti Pet Food is a local pet food brand that wants to elevate pet kibble and recently secured RM2.4 million in seed funding from venture capital firms 500 Global and First Move to accelerate its mission.The company crossed RM1 million in revenue in 6 months and is on track to hit RM2 million in revenue for its first year in business. With aims to hit 8-figures in revenue in the next 2 years, Notti will be focused on accelerating growth through new products and further market expansion into the Philippines and Singapore.At present, the company produces slow-baked kibble, using human-grade meat alongside fruits, vegetables, probiotics, and prebiotics., and is in over 100 pet shops, mostly in Malaysia, but with a minor presence in Singapore, Hong Kong, and the Philippines.Today, we'll dive into the origins of Notti Pet Food, from its inception just over a year ago to Ke Yee's ambitions for the future now that she’s secured RM2.4 million in seed funding, which all kind of started from a LinkedIn comment.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement