What started in 2010 as a simple wedding RSVP tool has evolved into a complete event technology platform. After a crucial pivot away from the consumer market, Evenesis now powers corporate events and MICE (Meetings, Incentives, Conferences, and Exhibitions), combining software with essential on-the-ground managed services.



Founder and CEO Ts. Yusno Yunos joins us to share his 15-year journey of bootstrapping (with the help of grants) to profitability before finally taking strategic investment from VentureTECH.



He discusses why the "free-to-use" model failed in the wedding market, how managed services became their key differentiator against global SaaS competitors, and their ambitious plans to expand into Indonesia and Saudi Arabia.



We discuss:


The pivot from a B2C wedding app to a B2B corporate event platform.


Why they bootstrapped for 14 years before taking VentureTECH investment.


The "managed services" differentiator: why pure SaaS doesn't work in SEA.


Using AI for business matching and "event health checks."


Their expansion strategy for Indonesia, Singapore, and Saudi Arabia.

What started in 2010 as a simple wedding RSVP tool has evolved into a complete event technology platform. After a crucial pivot away from the consumer market, Evenesis now powers corporate events and MICE (Meetings, Incentives, Conferences, and Exhibitions), combining software with essential on-the-ground managed services.Founder and CEO Ts. Yusno Yunos joins us to share his 15-year journey of bootstrapping (with the help of grants) to profitability before finally taking strategic investment from VentureTECH.He discusses why the "free-to-use" model failed in the wedding market, how managed services became their key differentiator against global SaaS competitors, and their ambitious plans to expand into Indonesia and Saudi Arabia.We discuss:<ul><li>The pivot from a B2C wedding app to a B2B corporate event platform.</li><li>Why they bootstrapped for 14 years before taking VentureTECH investment.</li><li>The "managed services" differentiator: why pure SaaS doesn't work in SEA.</li><li>Using AI for business matching and "event health checks."</li><li>Their expansion strategy for Indonesia, Singapore, and Saudi Arabia.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.