The World Economic Forum reports that 400 million tonnes of plastic waste is generated annually. Current recycling efforts are ineffective due to cost and energy-intensive processes. Pamarai, a Malaysian sustainable waste management pioneer, offers a solution called The Asher. 



Since 2018, The Asher has used solar power for thermal degradation of solid waste, including organics, non-organics, and various types of plastic, converting them into reusable, non-harmful ash without needing fossil fuels or external energy. 

Pamarai sees The Asher as a solution to the global waste crisis, as it's simple enough to be operated anywhere by anyone. 



The company aims to remove barriers to green technology, empowering organisations to invest in a cleaner, greener future.

The World Economic Forum reports that 400 million tonnes of plastic waste is generated annually. Current recycling efforts are ineffective due to cost and energy-intensive processes. Pamarai, a Malaysian sustainable waste management pioneer, offers a solution called The Asher. Since 2018, The Asher has used solar power for thermal degradation of solid waste, including organics, non-organics, and various types of plastic, converting them into reusable, non-harmful ash without needing fossil fuels or external energy. Pamarai sees The Asher as a solution to the global waste crisis, as it's simple enough to be operated anywhere by anyone. The company aims to remove barriers to green technology, empowering organisations to invest in a cleaner, greener future.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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