Fast fashion might be trendy, but who says tradition can’t be trendy? In this episode, we speak with Jeffery Goh, the founder and designer of Inisaya, the brand that is reimagining the traditional Malaysian batik into modern-wear. With their commitment to local craftsmanship and sustainability, Inisaya celebrates individuality and cultural pride through their fusion of heritage and contemporary aesthetics. Today, Jeffery shares with us his journey, the inspiration behind Inisaya, and his vision for modernising tradition.

<p>Fast fashion might be trendy, but who says tradition can’t be trendy? In this episode, we speak with Jeffery Goh, the founder and designer of Inisaya, the brand that is reimagining the traditional Malaysian batik into modern-wear. With their commitment to local craftsmanship and sustainability, Inisaya celebrates individuality and cultural pride through their fusion of heritage and contemporary aesthetics. Today, Jeffery shares with us his journey, the inspiration behind Inisaya, and his vision for modernising tradition.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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