Senang has quietly become one of Malaysia's most interesting insurtech stories. The company hit EBITDA profitability in 2024. Gross Written Premium reached RM44.9 million. They've expanded to the Philippines. And they've gone from a micro-insurance startup to something far more ambitious: a unified embedded finance platform that now covers protection, savings, and alternative credit.

But Senang has also gotten strange, in the best possible way. They've launched a pet insurance product that identifies your dog by its nose print; no microchip required. And a traffic delay insurance that pays out automatically when you're stuck on the PLUS highway, without you ever filing a claim.

CEO & Founder Sharian Raj returns to Open For Business to explain what 'embedded finance' actually means in 2026 and why he thinks Senang is building the financial supermarket for the 140 million Southeast Asians who have been underserved by traditional finance their entire lives.

Senang has quietly become one of Malaysia's most interesting insurtech stories. The company hit EBITDA profitability in 2024. Gross Written Premium reached RM44.9 million. They've expanded to the Philippines. And they've gone from a micro-insurance startup to something far more ambitious: a unified embedded finance platform that now covers protection, savings, and alternative credit.But Senang has also gotten strange, in the best possible way. They've launched a pet insurance product that identifies your dog by its nose print; no microchip required. And a traffic delay insurance that pays out automatically when you're stuck on the PLUS highway, without you ever filing a claim.CEO &amp; Founder Sharian Raj returns to Open For Business to explain what 'embedded finance' actually means in 2026 and why he thinks Senang is building the financial supermarket for the 140 million Southeast Asians who have been underserved by traditional finance their entire lives.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.