Love, Bonito’s 14 Year Journey, Brick-And-Mortar Growth, And Tapping Into The Asian Diaspora



Starting out as a humble blogshop selling second-hand clothes in 2005, today Singapore-based e-commerce and fashion brand Love, Bonito calls itself the largest vertically integrated, omnichannel women's fashion brand in the region.



The direct-to-consumer brand was created with a commitment to accessible and thoughtful designs, specifically tailored for the Asian female demographic and is now present in multiple countries and exports to over 20 countries. In Malaysia, the firm now has 6 outlets, having recently celebrated their sixth and newest addition - the flagship store at The Exchange TRX.



In this episode of Open for Business, we speak to Dione Song, the CEO of Love, Bonito about the brand's journey from a humble blog shop to the largest vertically integrated omnichannel women's fashion brand in the region, Love Bonito's commitment to catering specifically to the Asian female demographic, the transition from an online focus to an omni-channel marketing approach, and their growth story ahead.



02:02 The Genesis of Love Bonito

03:06 The Philosophy Behind Love Bonito's Fashion

05:00 The Importance of Representation in Fashion

07:00 Dione Song's Journey to CEO of Love, Bonito

14:07 The Omni-Channel Approach of Love, Bonito

17:30 The Importance of Customer Data in Retail

20:12 Transitioning from Online to Offline Shopping

20:39 Creating Unique Offline Shopping Experiences

24:57 Expanding into New Markets

32:12 Love, Bonito’s Growth and Profitability

36:11 Future Plans and Trends in the Fashion Industry

Love, Bonito’s 14 Year Journey, Brick-And-Mortar Growth, And Tapping Into The Asian DiasporaStarting out as a humble blogshop selling second-hand clothes in 2005, today Singapore-based e-commerce and fashion brand Love, Bonito calls itself the largest vertically integrated, omnichannel women's fashion brand in the region.The direct-to-consumer brand was created with a commitment to accessible and thoughtful designs, specifically tailored for the Asian female demographic and is now present in multiple countries and exports to over 20 countries. In Malaysia, the firm now has 6 outlets, having recently celebrated their sixth and newest addition - the flagship store at The Exchange TRX.In this episode of Open for Business, we speak to Dione Song, the CEO of Love, Bonito about the brand's journey from a humble blog shop to the largest vertically integrated omnichannel women's fashion brand in the region, Love Bonito's commitment to catering specifically to the Asian female demographic, the transition from an online focus to an omni-channel marketing approach, and their growth story ahead.02:02 The Genesis of Love Bonito03:06 The Philosophy Behind Love Bonito's Fashion05:00 The Importance of Representation in Fashion07:00 Dione Song's Journey to CEO of Love, Bonito14:07 The Omni-Channel Approach of Love, Bonito17:30 The Importance of Customer Data in Retail20:12 Transitioning from Online to Offline Shopping20:39 Creating Unique Offline Shopping Experiences24:57 Expanding into New Markets32:12 Love, Bonito’s Growth and Profitability36:11 Future Plans and Trends in the Fashion Industry

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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