For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?



Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story: 




WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.


The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.


The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.


How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.


Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.

For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story:&nbsp;<ul><li>WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.</li><li>The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.</li><li>The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.</li><li>How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.</li><li>Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.