ChatGPT, AI tutors & the future of student advice, that’s the focus of today’s Open For Business.



As students shift from Google searches to ChatGPT prompts, how does that change the way they choose universities and plan their future? Founded in 2014 to tackle the chaos of online education forums, EduAdvisor has grown into a sizable education consulting platform, guiding over 5,000 student enrollments annually and reaching more than 4 million students through organic search, social media, and now AI tools.

In this episode, Co-Founder Loh Sue May and Director of Enrolment Lee Ching Wei talk about EduAdvisor’s journey, their AI-powered SPM tutor app EduBijak, and how they’re adapting to a rapidly changing digital discovery landscape.



We explore:


How EduAdvisor built organic reach with smart content & student insights


The rise of ChatGPT as an advice source and the dangers of misinformation


Why EduBijak is free, ad-free, and a long-term brand builder


Balancing trust, transparency, and impact in the content arms race


What EduAdvisor’s model tells us about the future of student recruitment



Whether you're a parent, educator, or startup founder, this is a window into how tech is reshaping education advice in Malaysia and beyond.

ChatGPT, AI tutors &amp; the future of student advice, that’s the focus of today’s Open For Business.As students shift from Google searches to ChatGPT prompts, how does that change the way they choose universities and plan their future? Founded in 2014 to tackle the chaos of online education forums, EduAdvisor has grown into a sizable education consulting platform, guiding over 5,000 student enrollments annually and reaching more than 4 million students through organic search, social media, and now AI tools.In this episode, Co-Founder Loh Sue May and Director of Enrolment Lee Ching Wei talk about EduAdvisor’s journey, their AI-powered SPM tutor app EduBijak, and how they’re adapting to a rapidly changing digital discovery landscape.We explore:<ul><li>How EduAdvisor built organic reach with smart content &amp; student insights</li><li>The rise of ChatGPT as an advice source and the dangers of misinformation</li><li>Why EduBijak is free, ad-free, and a long-term brand builder</li><li>Balancing trust, transparency, and impact in the content arms race</li><li>What EduAdvisor’s model tells us about the future of student recruitment</li></ul>Whether you're a parent, educator, or startup founder, this is a window into how tech is reshaping education advice in Malaysia and beyond.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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