Limitless Technology built a profitable 9-figure gifting machine, and it all started with Google Search optimisation. CEO and Co-Founder Niklas Frassa gets into how they scaled brands like Flower Chimp, LVLY, and CakeRush through SEO, smart M&A, and shared infrastructure, turning flowers, cakes, and gifts into an e-commerce powerhouse.



Founded in Kuala Lumpur in 2016, Limitless powers DTC brands such as Flower Chimp, CakeRush, LVLY, and Happy Bunch, and has evolved into a vertically integrated e-commerce platform with nine-figure annual revenues and operations across five markets, including Australia.



Niklas unpacks how Limitless bootstrapped its way to profitability, scaled operations using a shared infrastructure model, and used customer insights to drive product localisation and brand differentiation. We dive into their acquisition strategy, M&A financing structure, and how they balance backend efficiency with brand autonomy.

Limitless Technology built a profitable 9-figure gifting machine, and it all started with Google Search optimisation. CEO and Co-Founder Niklas Frassa gets into how they scaled brands like Flower Chimp, LVLY, and CakeRush through SEO, smart M&amp;A, and shared infrastructure, turning flowers, cakes, and gifts into an e-commerce powerhouse.Founded in Kuala Lumpur in 2016, Limitless powers DTC brands such as Flower Chimp, CakeRush, LVLY, and Happy Bunch, and has evolved into a vertically integrated e-commerce platform with nine-figure annual revenues and operations across five markets, including Australia.Niklas unpacks how Limitless bootstrapped its way to profitability, scaled operations using a shared infrastructure model, and used customer insights to drive product localisation and brand differentiation. We dive into their acquisition strategy, M&amp;A financing structure, and how they balance backend efficiency with brand autonomy.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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