From cabin crew to automotive CEO. In this episode of Open For Business, we dive into the remarkable journey of Feytech Holdings, a Malaysian automotive accessories manufacturer that has grown from producing small-scale leather seat covers to supplying complete car seats for global OEMs.



CEO Connie Goh, who took the company public earlier this year with a successful RM114 million IPO on Bursa Malaysia’s Main Market,  joins us to share how this family business has transformed over the last 20 years into a vertically integrated, one-stop solution for automotive interiors.



Connie has been nominated for the EY Entrepreneur of the Year 2024 Malaysia Awards in the Woman Entrepreneur category.

Key insights include:

- Feytech’s Evolution: From a replacement equipment manufacturer to a Tier 1 OEM supplier with full car seat manufacturing capabilities.

- Vertical Integration: As the only Malaysian automotive supplier offering both seat covers and car seats, Feytech stands out in cost efficiency and convenience.

- Growth Strategy Post-IPO: How IPO proceeds will fund expansion, a new corporate office, potential M&A, and market entry into Malaysia’s central region.

- Competitive Advantage: The unique benefits of vertical integration, cost control, and quality standards that attract OEM partnerships, particularly for CKD projects.

- Connie’s Path to Leadership: From 15 years as a cabin crew member to CEO, using skills from aviation to drive Feytech’s business.

- Navigating Public Company Challenges: Adapting corporate governance and transparency for public markets, with advice for entrepreneurs considering IPOs.

- Future Expansion: Ambitions to diversify into additional automotive parts, secure new OEM projects, and maintain profitability in a competitive landscape.

- Women in Leadership: Connie’s perspective on breaking gender stereotypes in manufacturing and her hopes for a future with fewer industry barriers.

From cabin crew to automotive CEO. In this episode of Open For Business, we dive into the remarkable journey of Feytech Holdings, a Malaysian automotive accessories manufacturer that has grown from producing small-scale leather seat covers to supplying complete car seats for global OEMs.CEO Connie Goh, who took the company public earlier this year with a successful RM114 million IPO on Bursa Malaysia’s Main Market, joins us to share how this family business has transformed over the last 20 years into a vertically integrated, one-stop solution for automotive interiors.Connie has been nominated for the EY Entrepreneur of the Year 2024 Malaysia Awards in the Woman Entrepreneur category.Key insights include:- Feytech’s Evolution: From a replacement equipment manufacturer to a Tier 1 OEM supplier with full car seat manufacturing capabilities.- Vertical Integration: As the only Malaysian automotive supplier offering both seat covers and car seats, Feytech stands out in cost efficiency and convenience.- Growth Strategy Post-IPO: How IPO proceeds will fund expansion, a new corporate office, potential M&amp;A, and market entry into Malaysia’s central region.- Competitive Advantage: The unique benefits of vertical integration, cost control, and quality standards that attract OEM partnerships, particularly for CKD projects.- Connie’s Path to Leadership: From 15 years as a cabin crew member to CEO, using skills from aviation to drive Feytech’s business.- Navigating Public Company Challenges: Adapting corporate governance and transparency for public markets, with advice for entrepreneurs considering IPOs.- Future Expansion: Ambitions to diversify into additional automotive parts, secure new OEM projects, and maintain profitability in a competitive landscape.- Women in Leadership: Connie’s perspective on breaking gender stereotypes in manufacturing and her hopes for a future with fewer industry barriers.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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