Swipey, co-founded by Kalyana Mohan and Rouvin Thiruchelvam in 2021, started with a clear mission: to simplify financial management for businesses. What began with virtual corporate cards has grown into a financial operating system designed for businesses. Today, Swipey serves over 2,000 businesses, processes over RM120 million annually, and is on track to hit $1 million ARR in 2024, with ambitious plans to grow to $5 million ARR in 2025.



In this episode of Open for Business, Kalyana and Rouvin share insights into their data-driven approach to product development, the importance of trust in fintech, and their journey from corporate careers to entrepreneurship.



With plans to expand their CFO tech platform, capture more market share, and potentially partner with digital banks, Swipey aims to redefine financial operations for modern businesses.



Here are some key highlights from the conversation:

- Origins: How the founders transitioned from corporate careers to addressing SME pain points in financial management.

- Early Challenges: Developing their MVP during COVID, prioritising milestones, and funding their early-stage growth.

- Product Evolution: Starting with virtual corporate cards and expanding to a full CFO tech platform, including accounts payable solutions and financial automation.

- Growth Milestones: Serving over 2,000 businesses, achieving $1M ARR, and targeting $5M ARR by 2025.

- Market Strategy: Leveraging trust, word of mouth, and low customer acquisition costs to grow their user base.

- Future Plans: Scaling their CFO tech ecosystem, expanding revenue streams, and exploring partnerships with digital banks and global financial institutions.

Swipey, co-founded by Kalyana Mohan and Rouvin Thiruchelvam in 2021, started with a clear mission: to simplify financial management for businesses. What began with virtual corporate cards has grown into a financial operating system designed for businesses. Today, Swipey serves over 2,000 businesses, processes over RM120 million annually, and is on track to hit $1 million ARR in 2024, with ambitious plans to grow to $5 million ARR in 2025.In this episode of Open for Business, Kalyana and Rouvin share insights into their data-driven approach to product development, the importance of trust in fintech, and their journey from corporate careers to entrepreneurship.With plans to expand their CFO tech platform, capture more market share, and potentially partner with digital banks, Swipey aims to redefine financial operations for modern businesses.Here are some key highlights from the conversation:- Origins: How the founders transitioned from corporate careers to addressing SME pain points in financial management.- Early Challenges: Developing their MVP during COVID, prioritising milestones, and funding their early-stage growth.- Product Evolution: Starting with virtual corporate cards and expanding to a full CFO tech platform, including accounts payable solutions and financial automation.- Growth Milestones: Serving over 2,000 businesses, achieving $1M ARR, and targeting $5M ARR by 2025.- Market Strategy: Leveraging trust, word of mouth, and low customer acquisition costs to grow their user base.- Future Plans: Scaling their CFO tech ecosystem, expanding revenue streams, and exploring partnerships with digital banks and global financial institutions.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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