In 2009, JWC started as a small café in Johor with just 16 seats. Today, it has grown into an eight-figure, multi-company coffee group with retail outlets, a coffee academy, a roastery, and a fast-growing wholesale business. In this episode, we speak with Nelson Lai, Founder & CEO of JWC Global, and Michael Tan, Wholesale Director of JWC Roastery, about this company's journey from bootstrapped beginnings to building an integrated coffee ecosystem.



We dive into:


How JWC grew from a café into an 8-figure, multi-vertical business.


The surprising profitability of their coffee academy.


Their wholesale growth strategy, from five to seven figures.


How JWC tackles supply chain risks through direct sourcing.


Expansion ambitions, including exports, regional markets, and future fundraising.



Discover how JWC balances coffee craft, business scale, and people development to grow Malaysia’s homegrown coffee presence at home and abroad.

In 2009, JWC started as a small café in Johor with just 16 seats. Today, it has grown into an eight-figure, multi-company coffee group with retail outlets, a coffee academy, a roastery, and a fast-growing wholesale business. In this episode, we speak with Nelson Lai, Founder &amp; CEO of JWC Global, and Michael Tan, Wholesale Director of JWC Roastery, about this company's journey from bootstrapped beginnings to building an integrated coffee ecosystem.We dive into:<ul><li>How JWC grew from a café into an 8-figure, multi-vertical business.</li><li>The surprising profitability of their coffee academy.</li><li>Their wholesale growth strategy, from five to seven figures.</li><li>How JWC tackles supply chain risks through direct sourcing.</li><li>Expansion ambitions, including exports, regional markets, and future fundraising.</li></ul>Discover how JWC balances coffee craft, business scale, and people development to grow Malaysia’s homegrown coffee presence at home and abroad.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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