From making less than RM1 a day as a Penang food blog, to ringing the bell on a RM75 million ACE Market IPO. Foodie Media’s co-founders share their recipe.



In 2016, it was just a side hustle, a simple food blog called Penang Foodie fueled by cents from AdSense. Fast forward 9 years, and that side hustle has transformed into a digital media juggernaut with over 46 million followers across a portfolio of 37 lifestyle brands, ranging from KL Foodie to Malaysia Homie.



Fresh off their 2025 ACE Market debut and now armed with RM50 million in cash reserves (as of their Q1 results), the husband-and-wife duo joins BFM’s Open For Business to unpack their story from scrappy content creators to public company executives.



Learn about:


The "4 C's" Engine: How they evolved from pure media publishing to monetising Creators (KOLs), Commerce (live streaming), and Community (offline events like the KL Foodie Fest).


The Pasar Pagi Playbook: How Ping Yang's childhood mornings watching his father sell multi-tools at the morning market helped shape the company's content-to-commerce philosophy.


Co-Founder & Spouse Dynamics: The messy reality of dating while building a startup, resolving fierce disagreements, and learning to divide operational roles.


Surviving the Algorithm: How they mitigate platform risk ("rented land") across Meta, Google, and ByteDance to sustain 46 million followers.


The IPO Reality Check: Navigating a RM75M public listing, why you shouldn't build a company just to go public, and the psychological toll of checking your own stock ticker.

From making less than RM1 a day as a Penang food blog, to ringing the bell on a RM75 million ACE Market IPO. Foodie Media’s co-founders share their recipe.In 2016, it was just a side hustle, a simple food blog called Penang Foodie fueled by cents from AdSense. Fast forward 9 years, and that side hustle has transformed into a digital media juggernaut with over 46 million followers across a portfolio of 37 lifestyle brands, ranging from KL Foodie to Malaysia Homie.Fresh off their 2025 ACE Market debut and now armed with RM50 million in cash reserves (as of their Q1 results), the husband-and-wife duo joins BFM’s Open For Business to unpack their story from scrappy content creators to public company executives.Learn about:<ul><li>The "4 C's" Engine: How they evolved from pure media publishing to monetising Creators (KOLs), Commerce (live streaming), and Community (offline events like the KL Foodie Fest).</li><li>The Pasar Pagi Playbook: How Ping Yang's childhood mornings watching his father sell multi-tools at the morning market helped shape the company's content-to-commerce philosophy.</li><li>Co-Founder &amp; Spouse Dynamics: The messy reality of dating while building a startup, resolving fierce disagreements, and learning to divide operational roles.</li><li>Surviving the Algorithm: How they mitigate platform risk ("rented land") across Meta, Google, and ByteDance to sustain 46 million followers.</li><li>The IPO Reality Check: Navigating a RM75M public listing, why you shouldn't build a company just to go public, and the psychological toll of checking your own stock ticker.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.