For years, Secondlifeasia was recognized as a hardware-heavy device repair business. But as the company sets out to raise RM5 million at a near-RM38 million valuation, it is undergoing a high-stakes operational shift.



Squeezed by a structural hardware margin trap, driven by Apple’s iron grip on parts pricing and surging component costs, the company is facing the decline of repair culture, as consumers choose instant trade-ins over physical part replacements.

The answer to this? Software.



Secondlifeasia claims it can transform into a scalable ecosystem for financed, pre-loved devices.

Co-Founder and CEO Jerome Teh joins Open for Business to defend their new trajectory. We dive into the assumptions underpinning their financial projections and dissect their signature "switch-off deterrent", a proprietary, remote device-locking technology designed to mitigate an $11 billion global fraud problem and turn high-risk pre-loved electronics into safe, high-yield financial assets for risk-averse financiers. 



Finally, we question the true execution risk of their pivot and regional playbook as they attempt to scale across the highly fragmented consumer markets of Thailand, Vietnam, and Indonesia.

For years, Secondlifeasia was recognized as a hardware-heavy device repair business. But as the company sets out to raise RM5 million at a near-RM38 million valuation, it is undergoing a high-stakes operational shift.Squeezed by a structural hardware margin trap, driven by Apple’s iron grip on parts pricing and surging component costs, the company is facing the decline of repair culture, as consumers choose instant trade-ins over physical part replacements.The answer to this? Software.Secondlifeasia claims it can transform into a scalable ecosystem for financed, pre-loved devices.Co-Founder and CEO Jerome Teh joins Open for Business to defend their new trajectory. We dive into the assumptions underpinning their financial projections and dissect their signature "switch-off deterrent", a proprietary, remote device-locking technology designed to mitigate an $11 billion global fraud problem and turn high-risk pre-loved electronics into safe, high-yield financial assets for risk-averse financiers.&nbsp;Finally, we question the true execution risk of their pivot and regional playbook as they attempt to scale across the highly fragmented consumer markets of Thailand, Vietnam, and Indonesia.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.