Fi Life started in 2018 after acquiring the life insurance distribution business of U For Life, Malaysia's first direct-to-consumer online life insurance service. 5 years on, Fi Life is no longer just a distributor, now building and distributing their own life, total and permanent disability, critical illness and accidental death insurance products. 



We speak to Fi Life Founder Malek Ali about the journey of the last 5 years, the challenges building an insurtech startup, and what lies ahead.

Fi Life started in 2018 after acquiring the life insurance distribution business of U For Life, Malaysia's first direct-to-consumer online life insurance service. 5 years on, Fi Life is no longer just a distributor, now building and distributing their own life, total and permanent disability, critical illness and accidental death insurance products. We speak to Fi Life Founder Malek Ali about the journey of the last 5 years, the challenges building an insurtech startup, and what lies ahead.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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