 “F&B isn’t easy,” but Edwin Chan YOLOed into it with just RM5,000, a KitchenAid, and his parents’ kitchen.



Ten years ago, Chef and Founder of Elevete Patisserie, Edwin Chan, left his full-time kitchen job to pursue his passion as a home baker. What started as a small homebaking venture has since evolved into a multimillion-ringgit business, focusing on supplying cafes and businesses while maintaining a Direct-To-Consumer presence exclusively online (unless you know Edwin personally!).



Known for blending French pastry techniques with Malaysian flavors, Elevete has grown into a 30-person team, securing retail spots in AEON and IKEA Singapore along the way.



In this episode of Open For Business, we explore Edwin’s journey from a humble home bakery to a full-fledged baking facility, the challenges of scaling while preserving artisanal quality (if even possible), and how Elevete sees the path ahead in such a competitive market.

“F&amp;B isn’t easy,” but Edwin Chan YOLOed into it with just RM5,000, a KitchenAid, and his parents’ kitchen.Ten years ago, Chef and Founder of Elevete Patisserie, Edwin Chan, left his full-time kitchen job to pursue his passion as a home baker. What started as a small homebaking venture has since evolved into a multimillion-ringgit business, focusing on supplying cafes and businesses while maintaining a Direct-To-Consumer presence exclusively online (unless you know Edwin personally!).Known for blending French pastry techniques with Malaysian flavors, Elevete has grown into a 30-person team, securing retail spots in AEON and IKEA Singapore along the way.In this episode of Open For Business, we explore Edwin’s journey from a humble home bakery to a full-fledged baking facility, the challenges of scaling while preserving artisanal quality (if even possible), and how Elevete sees the path ahead in such a competitive market.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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