RujukRent is a tenant screening platform built to verify a prospective renter's identity, employment, and rental history within three days, entirely with their consent.

Currently operating as a fully bootstrapped, solo venture, the platform operates on a pay-per-use model for landlords while remaining free for property agents. Despite its early stage, the business has already secured a strategic memorandum of understanding with the Malaysian Institute of Estate Agents (MIEA) and is actively developing a commercial leasing version of its product.

Founder Dinesh Venkitesan, a lawyer by training, joins us to discuss the harsh realities of building a data business in a market that severely lacks data. We unpack the strict legal parameters of what can and cannot be checked, the financial mechanics of a pay-per-use model without subscriptions, and the path to scaling a solo bootstrapped startup. We also discuss the competitive landscape, and the difficult question of whether tenant screening actually eliminates discrimination, or simply gives bias a spreadsheet to hide behind.

RujukRent is a tenant screening platform built to verify a prospective renter's identity, employment, and rental history within three days, entirely with their consent.Currently operating as a fully bootstrapped, solo venture, the platform operates on a pay-per-use model for landlords while remaining free for property agents. Despite its early stage, the business has already secured a strategic memorandum of understanding with the Malaysian Institute of Estate Agents (MIEA) and is actively developing a commercial leasing version of its product.Founder Dinesh Venkitesan, a lawyer by training, joins us to discuss the harsh realities of building a data business in a market that severely lacks data. We unpack the strict legal parameters of what can and cannot be checked, the financial mechanics of a pay-per-use model without subscriptions, and the path to scaling a solo bootstrapped startup. We also discuss the competitive landscape, and the difficult question of whether tenant screening actually eliminates discrimination, or simply gives bias a spreadsheet to hide behind.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.