Data has always driven the travel scene. With more ways to harness data today than ever before, merchants and service providers are understanding their customers on levels that wasn’t possible before. We speak to Kurt Weinsheimer of Sojern about the right way to use data, customizing solutions for different clients, and challenges faced by those translating data into something that’s easily understandable.

<p>Data has always driven the travel scene. With more ways to harness data today than ever before, merchants and service providers are understanding their customers on levels that wasn&rsquo;t possible before. We speak to Kurt Weinsheimer of Sojern about the right way to use data, customizing solutions for different clients, and challenges faced by those translating data into something that&rsquo;s easily understandable.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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