In Malaysia's crowded grab-and-go coffee scene, a new player has exploded onto the market, opening 50 outlets in under two years. Backed by $2.5 million in funding, Koppiku is betting it can win by targeting the often "underserved middle segment" of the market.


Founder and CEO Rajiv Bhanot joins us to share the story behind their rapid growth. He discusses his journey from medical doctor to F&B entrepreneur, the strategy of offering an "aspirational, yet affordable" product, and the crucial lessons learned from a year of intense experimentation to fine-tune their playbook for scaling.


We discuss:



The strategy that grew the company to 50 outlets in under two years.


Why they are targeting the "underserved middle segment" of the coffee market.


How they use data and customer feedback to drive rapid product innovation.


Their "playbook for scale" learned from extensive location experimentation.


The unit economics of a high-volume, low-ticket F&B business.



For F&B entrepreneurs and investors, this is a dive into hyper-growth, brand positioning, and the realities of Malaysia's coffee wars.

In Malaysia's crowded grab-and-go coffee scene, a new player has exploded onto the market, opening 50 outlets in under two years. Backed by $2.5 million in funding, Koppiku is betting it can win by targeting the often "underserved middle segment" of the market. Founder and CEO Rajiv Bhanot joins us to share the story behind their rapid growth. He discusses his journey from medical doctor to F&amp;B entrepreneur, the strategy of offering an "aspirational, yet affordable" product, and the crucial lessons learned from a year of intense experimentation to fine-tune their playbook for scaling. We discuss: <ul><li>The strategy that grew the company to 50 outlets in under two years.</li><li>Why they are targeting the "underserved middle segment" of the coffee market.</li><li>How they use data and customer feedback to drive rapid product innovation.</li><li>Their "playbook for scale" learned from extensive location experimentation.</li><li>The unit economics of a high-volume, low-ticket F&amp;B business.For F&amp;B entrepreneurs and investors, this is a dive into hyper-growth, brand positioning, and the realities of Malaysia's coffee wars.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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