Would you trust a TikTok live streamer to sell you car servicing? Armed with US$6 million (RM24 million) in recent funding, ServAuto is betting that you will.



Co-Founder & COO Phoy Yong Hao unpacks how they are digitalising the traditional workshop ecosystem. The ex-Carsome executive breaks down how ServAuto uses an online-to-offline (O2O) model driven heavily by TikTok live commerce, having already served 30,000 customers and expanded to 150 workshops in just one year.



Learn about:




The TikTok Conversion Engine: Why ServAuto relies heavily on TikTok live streams to answer high-intent customer questions and drive actual sales (with a claimed 10 million monthly views).


The "Mom & Pop" Consolidation: How ServAuto standardises pricing, parts sourcing, and customer retention for neighbourhood workshops without outright replacing them.


Tinting as Customer Acquisition: Why window tinting acts as the ultimate entry point for new car owners, bringing them into the ServAuto ecosystem.


Preventing Platform Leakage: How ServAuto stops workshops and customers from bypassing their platform by controlling product quality and offering unbeatable wholesale parts pricing.


The Carsome Synergy: The strategic advantage of sharing investors, an after-sales partnership, and a direct talent pipeline (via Carsome Academy) with the used-car giant.

Would you trust a TikTok live streamer to sell you car servicing? Armed with US$6 million (RM24 million) in recent funding, ServAuto is betting that you will.Co-Founder &amp; COO Phoy Yong Hao unpacks how they are digitalising the traditional workshop ecosystem. The ex-Carsome executive breaks down how ServAuto uses an online-to-offline (O2O) model driven heavily by TikTok live commerce, having already served 30,000 customers and expanded to 150 workshops in just one year.Learn about:<ul><li>The TikTok Conversion Engine: Why ServAuto relies heavily on TikTok live streams to answer high-intent customer questions and drive actual sales (with a claimed 10 million monthly views).</li><li>The "Mom &amp; Pop" Consolidation: How ServAuto standardises pricing, parts sourcing, and customer retention for neighbourhood workshops without outright replacing them.</li><li>Tinting as Customer Acquisition: Why window tinting acts as the ultimate entry point for new car owners, bringing them into the ServAuto ecosystem.</li><li>Preventing Platform Leakage: How ServAuto stops workshops and customers from bypassing their platform by controlling product quality and offering unbeatable wholesale parts pricing.</li><li>The Carsome Synergy: The strategic advantage of sharing investors, an after-sales partnership, and a direct talent pipeline (via Carsome Academy) with the used-car giant.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

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