With inconsistent revenues and a price-to-sales ratio nearing 57 (based on 2023 revenue), Get It Fresh is chasing RM2.6M to scale its dairy delivery model and build a fresh food marketplace. Can the vision match reality?



In this episode of Open For Business, we dive into the story of Get It Fresh, an e-commerce dairy startup and budding food marketplace raising funds via equity crowdfunding at a valuation of RM10.4 million.



Founder Yahya Carlos Lont and Co-Founder Abdul Awwal Mahmood share their five-year journey building a glass-bottled milk delivery business, the logistics-intensive model behind it, and how this fits into their broader ambition of becoming a “Get It Fresh”-approved food platform and marketplace.



We explore the economics behind their 8-figure valuation, the cold chain logistics challenges, their cautious go-to-market strategy, and the ambitious revenue projections fueling investor hopes.



They also unpack their tech development plans, platform strategy for third-party suppliers, and long-term exit paths.

With inconsistent revenues and a price-to-sales ratio nearing 57 (based on 2023 revenue), Get It Fresh is chasing RM2.6M to scale its dairy delivery model and build a fresh food marketplace. Can the vision match reality?In this episode of Open For Business, we dive into the story of Get It Fresh, an e-commerce dairy startup and budding food marketplace raising funds via equity crowdfunding at a valuation of RM10.4 million.Founder Yahya Carlos Lont and Co-Founder Abdul Awwal Mahmood share their five-year journey building a glass-bottled milk delivery business, the logistics-intensive model behind it, and how this fits into their broader ambition of becoming a “Get It Fresh”-approved food platform and marketplace.We explore the economics behind their 8-figure valuation, the cold chain logistics challenges, their cautious go-to-market strategy, and the ambitious revenue projections fueling investor hopes.They also unpack their tech development plans, platform strategy for third-party suppliers, and long-term exit paths.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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