In a crowded footwear market, how does a 62-year-old Danish brand stay relevant? For ECCO, it starts with a unique "cow-to-shoe" philosophy, owning the entire value chain from tannery to retail floor. But facing a post-pandemic market downturn and a "promo pandemic" of endless discounts, the brand is rethinking its strategy.



Managing Director Benjamin Chin joins us to discuss how ECCO Malaysia & Singapore is navigating this challenging retail landscape. He explains their shift to "glocalization" (global brand, local relevance), the evolution of their brand promise beyond just "comfort," and how they are managing the complexities of an omni-channel world where the customer journey is no longer linear.



We discuss:


The "cow-to-shoe" business model and why owning the supply chain matters.


Navigating the "promo pandemic" and the bullwhip effect of inventory.


"Glocalization": Adapting a Danish brand for the Malaysian market (and weather).


The omni-channel reality: Why physical stores and e-commerce are no longer separate.


Moving beyond "comfort" to build an emotional connection with customers.

In a crowded footwear market, how does a 62-year-old Danish brand stay relevant? For ECCO, it starts with a unique "cow-to-shoe" philosophy, owning the entire value chain from tannery to retail floor. But facing a post-pandemic market downturn and a "promo pandemic" of endless discounts, the brand is rethinking its strategy.Managing Director Benjamin Chin joins us to discuss how ECCO Malaysia &amp; Singapore is navigating this challenging retail landscape. He explains their shift to "glocalization" (global brand, local relevance), the evolution of their brand promise beyond just "comfort," and how they are managing the complexities of an omni-channel world where the customer journey is no longer linear.We discuss:<ul><li>The "cow-to-shoe" business model and why owning the supply chain matters.</li><li>Navigating the "promo pandemic" and the bullwhip effect of inventory.</li><li>"Glocalization": Adapting a Danish brand for the Malaysian market (and weather).</li><li>The omni-channel reality: Why physical stores and e-commerce are no longer separate.</li><li>Moving beyond "comfort" to build an emotional connection with customers.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.