With the bold claim of "Making Teh Tarik Great Again", this new F&B brand is on a mission to elevate Malaysia's unofficial national drink. But this is no ordinary startup, it's built on a 96-year family legacy in the B2B tea supply business.



Founder Koh Peng Chye joins us to share his story. He explains why he expanded from his family's established B2B trade to a B2C brand, driven by a frustration with inconsistent brewing, and details his ambitious plan to scale by automating the perfect "leaf to cup" experience before expanding.



We discuss:


The mission to establish a global brand for Teh Tarik.


The strategic expansion from a 96-year-old B2B tea supplier to a B2C brand.


Their "leaf to cup"  quality control advantage over funded competitors.


The scaling strategy: developing bespoke machinery to automate the brewing process.


Their "living lab"  outlet and plans for FMCG and future fundraising.

With the bold claim of "Making Teh Tarik Great Again", this new F&amp;B brand is on a mission to elevate Malaysia's unofficial national drink. But this is no ordinary startup, it's built on a 96-year family legacy in the B2B tea supply business.Founder Koh Peng Chye joins us to share his story. He explains why he expanded from his family's established B2B trade to a B2C brand, driven by a frustration with inconsistent brewing, and details his ambitious plan to scale by automating the perfect "leaf to cup" experience before expanding.We discuss:<ul><li>The mission to establish a global brand for Teh Tarik.</li><li>The strategic expansion from a 96-year-old B2B tea supplier to a B2C brand.</li><li>Their "leaf to cup"&nbsp; quality control advantage over funded competitors.</li><li>The scaling strategy: developing bespoke machinery to automate the brewing process.</li><li>Their "living lab"&nbsp; outlet and plans for FMCG and future fundraising.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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