What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?



According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.



In this episode, we explore:


The 22-year journey from digital and tech agency to SaaS scale-up


How Enginemailer gained global traction through AppSumo


Why building product before promotion paid off


The engine behind their ultra-low churn and organic growth


How AI powers their automation, spam filtering, and more


What it takes to scale profitably on hyperscalers like Azure



Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.In this episode, we explore:<ul><li>The 22-year journey from digital and tech agency to SaaS scale-up</li><li>How Enginemailer gained global traction through AppSumo</li><li>Why building product before promotion paid off</li><li>The engine behind their ultra-low churn and organic growth</li><li>How AI powers their automation, spam filtering, and more</li><li>What it takes to scale profitably on hyperscalers like Azure</li></ul>Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

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Built in Malaysia to Beat Mailchimp? Meet Enginemailer

https://api.omny.fm/orgs/de62ff84-6498-49d0-a266-a9d50120c712/clips/a20d3167-7bd8-4057-bbe6-b2e5005b99e0/transcript

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