Hotels face a persistent shortage of marketing talent who truly understand their operations, while generalist agencies often fail to grasp the precise nuances of hospitality. Having spent over two decades collectively inside premium and luxury hotel brands, Lai Yen Yee, Melissa Mohan, and Juliana Yong saw this gap firsthand. In 2018, Yen founded Purple Giant to provide the industry with marketing strategies that not only look impressive but are actually executable on the ground.



Today, the proudly female-led boutique agency serves major hospitality and lifestyle brands across Malaysia, including Shangri-La Rasa Ria, and Sheraton Petaling Jaya. Delivering everything from public relations to content production and campaign management, Purple Giant has grown into a bootstrapped, early seven-figure business. The agency achieved this scale entirely through referrals and word of mouth, successfully securing highly coveted recurring retainers from premium hotel properties.



Yen and Melissa join us to discuss the commercial realities of running an insider agency in a sector that rarely trusts outsiders. We break down the operational tension between founder-led quality and scalable delivery, and examine why the hardest problem in growing a successful boutique agency is not acquiring new clients, but figuring out how founders can finally let go.

Hotels face a persistent shortage of marketing talent who truly understand their operations, while generalist agencies often fail to grasp the precise nuances of hospitality. Having spent over two decades collectively inside premium and luxury hotel brands, Lai Yen Yee, Melissa Mohan, and Juliana Yong saw this gap firsthand. In 2018, Yen founded Purple Giant to provide the industry with marketing strategies that not only look impressive but are actually executable on the ground.Today, the proudly female-led boutique agency serves major hospitality and lifestyle brands across Malaysia, including Shangri-La Rasa Ria, and Sheraton Petaling Jaya. Delivering everything from public relations to content production and campaign management, Purple Giant has grown into a bootstrapped, early seven-figure business. The agency achieved this scale entirely through referrals and word of mouth, successfully securing highly coveted recurring retainers from premium hotel properties.Yen and Melissa join us to discuss the commercial realities of running an insider agency in a sector that rarely trusts outsiders. We break down the operational tension between founder-led quality and scalable delivery, and examine why the hardest problem in growing a successful boutique agency is not acquiring new clients, but figuring out how founders can finally let go.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.