Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.

<p>Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement