Founded in 2015 by Giden Lim and Penny Choo, BloomThis wanted to address the gaps in the floristry industry observed by the husband-wife duo, including boring floral designs, poor customer experience, and a lacklustre buying and delivery experience.



BloomThis started off as a flower subscription service but evolved into a full-on online gifting store, and has even ventured into the physical world with the opening of 3 brick-and-mortar stores.



We speak to Giden Lim, the CEO and co-founder of BloomThis, about the brand’s journey spanning the past nine years, delving into the company’s evolution, the recent expansion into physical stores, the intricacies of navigating the flower industry, why Bloomthis prioritised profitability over growth, and reasons behind why Giden and Penny bought all their shares back from investors.  

Founded in 2015 by Giden Lim and Penny Choo, BloomThis wanted to address the gaps in the floristry industry observed by the husband-wife duo, including boring floral designs, poor customer experience, and a lacklustre buying and delivery experience.BloomThis started off as a flower subscription service but evolved into a full-on online gifting store, and has even ventured into the physical world with the opening of 3 brick-and-mortar stores.We speak to Giden Lim, the CEO and co-founder of BloomThis, about the brand’s journey spanning the past nine years, delving into the company’s evolution, the recent expansion into physical stores, the intricacies of navigating the flower industry, why Bloomthis prioritised profitability over growth, and reasons behind why Giden and Penny bought all their shares back from investors.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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